About the role
ABOUT THE ROLE
Own paid growth for a consumer app, starting with a couples app preparing for a major App Store launch. You will lead acquisition hands-on and build a repeatable approach for future apps, with Meta as the primary channel and TikTok as a secondary channel.
WHAT YOU'LL DO
- Manage campaigns in Meta Ads Manager and TikTok Ads, adjusting audiences, offers, and budgets and deciding when to pause or scale tests.
- Write ad hooks and copy, adapt user-generated content into ads, brief creators, and ship a high volume of creative variants each week.
- Track performance beyond the click using mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
- Evaluate tests within 24 to 48 hours and share a weekly performance readout.
- Work toward a target of approximately $2 CPI at scale for the November launch push.
WHAT WE'RE LOOKING FOR
- Approximately 1 to 5 years of experience, with hands-on ownership of meaningful Meta or TikTok spend for consumer apps or app-install campaigns.
- Experience working directly in Ads Manager and the ability to provide evidence of campaign work.
- Strong ad-writing skills and experience with frequent creative testing, UGC, and creator briefs.
- Comfort with performance data, CPI and downstream activation metrics, and tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
- Experience growing a subscription app with real users is a plus.
LOCATION
On-site in San Francisco or Palo Alto, California, or remote within the United States.